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How Auto Repairs Use Service Decals As Promotional Products
Promotional products are effective, and light on the pocket. Given this fact, it is hardly surprising that more and more auto repair facilities are using promotional stickers and decals to increase their community visibility and to pull in repeat business. It is a cost effective, customer friendly and highly visible mode of advertising not just for repeat business from existing clients but to rope in new prospects as well.
Promotional products, specifically stickers and decals work in two very important ways. Not only are they a fun item, adding something to the overall cool quotient of the customers’ wheels, these giveaway products can also be a medium that gives important information about your services to existing and prospective clients. An attractive service decal lets your clients know of upcoming or overdue service requirements, aiding them in the better maintenance of their vehicles. At the same time, an eye catching sticker or decal is a great way of making your service and your organization known to anyone who gets in to the car, or is anywhere close to it.
Applied to the windshield or some such visible location, the decal effectively transforms existing clients into a sort of auxiliary sales force which promotes your auto repair service “on the go”. As the customers drive around,they end up promoting your services and your company to the entire world. As a medium to deliver useful and promotional information to both prospects and existing customers, decals are without parallel. Combining the fun possibilities of a cool sticker, with the functionality of a service reminder, you instantly mix the cost advantages of an inexpensive ad campaign with the superior effectiveness of promotional products.
Think about how easy it would be to take all the information that needs to be conveyed to prospects and to customers to keep your brand in the public eye and put it on a simple decal, with a service reminder. A relatively small and well-designed decal or sticker, like the ones at static service decals, can accomplish both these jobs easily and within your budget.
Studies have repeatedly shown that promotional products are a very effective way of marketing your brand. Promotional stickers and service decals are a good way to combine the fun of a sticker giveaway product with the timely delivery of useful information to clients. Having your number and contact details right there on the windshield is sure to increase the chances of the client coming back to you, when the time for their next detailing or servicing comes around. As for prospects, everyone who sees the car is also getting the message, and when a buddy asks for a reliable auto repair service, your customer can just read the details off the decal!
What a cool and easy way to strike a resonant chord with the target market in your community and around it! Not only are you giving your client something valuable, in the form of an effective reminder for their service needs, it is in the form they are not likely to throw away or misplace.
On the contrary, with a little creativity and planning, and a little help from the wonderful folks at Action Printing Inc, it is likely to be something that the client can proudly display as a cool, useful, and great looking item. In short, it is a great idea for automobile repair businesses to use static service decals and stickers to remind customers about their upcoming services and maintenance due to the car and to bring them back to you for more and repeat business
Bob M Simon is Marketing Director of Action Printing, the Promotional items Superstore. More information can be found at Promotional products.
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Put Your Best Foot Forward by Hiring a Town Car Service for All Your Business Transportation Needs
Whether you’re picking up a client from the airport or transporting a VIP to a meeting downtown, hiring town car services for your business transportation needs allows you to maintain an atmosphere of professionalism even when you’re on the move. Invest in your professional image by hiring a sedan service the next time you need to get around town.
Even if you usually conduct most of your business in one central location, chances are you’ll coordinate travel with other business professionals, clients, or VIPs at some point. When that comes up, it’s important that said transportation experience is reflective of your business profile, values, and conduct. Instead of letting a prospective client or a potential board member find their own way to their hotel, to a meeting location, or to a special event, consider hiring a professional sedan service instead. Arranging to take care of airport car services or in-town door-to-door transportation shows that you care about a business associate’s time, energy, and comfort, and illustrates that you’re a step above the competition.
No matter what line of business you’re in, you will most likely work with people outside of your immediate sphere at some point. Say that you have a client, specialist, or consultant flying in from out of town–or from out of the country–to meet with your company. They may not be familiar with your city and may not know how to get around on their own. While most airports have taxi stands, it’s simply basic courtesy to facilitate an in-person pickup and subsequent transportation for this individual. You wouldn’t let a family member show up at the airport and leave them to get home on their own–why would you let a client do so? Arranging an airport car service for a business contact illustrates that you are committed to caring for that person as an individual as well as a business associate. It also shows that you realize their time and energy are valuable and shouldn’t be spent navigating an unfamiliar location.
This same principle also applies when it comes to in-town travel. Hiring a town car service to transport business contacts to and from meetings, showings, or events conveys your respect and appreciation to that person. It also shows that your company has the resources to treat others with superior consideration. If you want your company to stand out from the competition, one of the best ways to do that is to make your in-person interactions as memorable and as high-quality as your business actions. When it comes down to it, business decisions have a lot to do with what someone thinks about you and your company personally. Your professional conduct, history, and reputation are, of course, important too, but if you and your firm stand out on an interpersonal level as well, you’ll be a cut above the rest.
Hiring a car service for clients and other business associates is a simple, effective way to make a big impact. It indicates respect and a level of professionalism that will stand you in good stead in every situation.
Penny Jones is a corporate consultant and an Internet marketer for Prospect Genius, a leader in search engine optimization.
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